Discover how catering platforms for restaurants can streamline operations, boost sales, and scale your business. Learn about top features and platform options.
If you’re running a fast casual or multi-location restaurant in NYC, you know catering isn’t just a side hustle—it’s a high-margin growth engine. But managing catering orders manually or through fragmented tools can quickly become a logistical nightmare. That’s where catering platforms for restaurants come in.
In this guide, we’ll break down what these platforms are, why they matter, and how to choose the right one to streamline your operations and grow your revenue.
Catering offers a powerful way to increase average order value, build recurring business, and tap into corporate and group dining markets. Especially in NYC, where office catering is rebounding and hybrid work is the norm, restaurants that offer seamless catering options are winning more B2B and event-based orders.
For fast casual brands and multi-unit operators, catering can represent a significant portion of revenue when managed efficiently. It also helps diversify income streams beyond dine-in and delivery.
Without a dedicated system, catering operations often rely on spreadsheets, phone calls, and disconnected tools. Common issues include:
Missed or incorrect orders due to manual entry
Lack of visibility across locations
Difficulty managing lead times, dietary restrictions, and order modifications
Limited ability to track customer data or repeat business
Inefficient communication between front-of-house, kitchen, and delivery teams
These inefficiencies can lead to lost revenue, poor customer experiences, and operational stress.
Catering platforms for restaurants are specialized software solutions designed to streamline the entire catering process—from order intake and menu customization to delivery logistics and customer relationship management.
Unlike general POS systems or third-party delivery apps, catering platforms focus on the unique needs of high-volume, pre-scheduled, and often complex orders. They help restaurants manage catering as a distinct revenue channel with its own workflows and KPIs.
When evaluating restaurant catering software, prioritize these features:
Online Ordering & Customization: Allow customers to place and modify orders with ease.
Multi-Location Management: Coordinate orders across various branches seamlessly.
CRM & Customer Data: Track customer preferences and order history to personalize service.
POS Integration: Ensure smooth communication between catering and in-house sales.
Delivery Management: Oversee logistics, from dispatch to delivery tracking.
Marketing Tools: Utilize email campaigns and promotions to drive repeat business.
Analytics & Reporting: Gain insights into sales trends and operational efficiency.
These features are essential for fast casual and multi-location restaurants aiming to scale their catering operations effectively.
Implementing a catering platform offers several advantages:
Operational Efficiency: Automate order processing and reduce manual errors.
Enhanced Customer Experience: Provide a seamless ordering process with real-time updates.
Data-Driven Decisions: Leverage analytics to refine menus and marketing strategies.
Scalability: Easily expand catering services across multiple locations.
Increased Revenue: Tap into new markets and customer segments with targeted offerings.
By centralizing catering operations, restaurants can focus on delivering quality service and food, leading to higher customer satisfaction and loyalty.
Here’s a brief look at some leading catering platforms:
ezCater: A national marketplace connecting businesses with local caterers. Ideal for expanding reach without building in-house infrastructure.
BentoBox: Offers integrated online ordering and catering solutions, suitable for restaurants seeking a unified digital presence.
Lunchbox: Provides a comprehensive suite for enterprise restaurants, including catering, loyalty programs, and marketing tools.
Caterplace: Focuses on streamlining catering operations with features tailored for multi-location restaurants.
Each platform has its unique strengths, and the best choice depends on your restaurant’s specific needs and goals.
When selecting a catering platform:
Assess Your Needs: Determine the volume and complexity of your catering operations.
Evaluate Features: Ensure the platform offers essential tools like CRM, analytics, and delivery management.
Consider Integration: Check compatibility with existing systems like POS and accounting software.
Review Support and Training: Opt for platforms that provide robust customer support and onboarding assistance.
Analyze Costs: Understand the pricing structure and ensure it aligns with your budget and expected ROI.
Taking the time to thoroughly evaluate options will lead to a more informed decision, setting your catering operations up for success.
Catering platforms for restaurants are essential tools for modern foodservice businesses aiming to expand and streamline their catering services. By leveraging the right technology, restaurants can enhance efficiency, improve customer satisfaction, and drive growth.
As the demand for catering continues to rise, especially in bustling markets like NYC, investing in a robust catering platform is not just beneficial—it’s imperative.
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